Tuesday, April 5, 2011

Online Wishlist and Online Gift Registry



Find out how creating an online store gift registry and/or online store wishlist not only improves your customers' shopping experience, but also helps your business to grow. Providing such features is now easier than ever with the correct type of e-commerce solution. It is no longer only a feature that can be provided by well known online retailers, small businesses can also use it too.Over the past few years, the online gift market has seen tremendous growth. The big name online retailers have been taking advantage of this growing trend by providing special gift features for their customers such as wishlists and gift registries. E-commerce features such as these are becoming more popular because people like the convenience it provides. Since online shoppers are becoming accustomed to having such features, it's becoming even more critical for smaller e-commerce businesses stay competitive by doing the same.  

A gift registry is a service for customers to select items from your store in order for their friends and family to buy them to celebrate special occasions. Gift registries used to be only associated with weddings, bridal and baby showers. Recently however, people are beginning to use them for a host of unique occasions such as birthdays, anniversaries and graduation. Your products don't necessarily have to be related to weddings or babies to be able to offer an online store gift registry. Being able to use a gift registry makes life easier not only for the person giving the gift, but also the recipient of the gift. It takes the hassle out of the gift buying experience, the person giving the gift has an easy time picking out the perfect gift knowing that the person receiving the gift will like it.A store wishlist is a service offered to customers to select products from your store that they would like to have, but do not plan on purchasing immediately.

Wishlists are a good option to have for your online store, because people who visit your site generally will not make a purchase immediately. They can always mark down products they like and return for it in the future. As the business owner, you can take advantage of the valuable information accumulated from your customer's online store wishlist to remind them of products that they like but have not yet bought, promote similar items that they might enjoy or announce discounts for products already on their wishlist. These various techniques are easy to implement as long as you offer this feature on your e-commerce website. You are able to boost your sales revenue by simply reminding shoppers to review your products again.

There are a number of benefits associated with having gift registries and/or wishlists. For one thing, it's essentially a form of free advertising. To break this down, if a fan of your site sets up a store gift registry or store wishlist and sends it to all of his or her friends who do not know about your business, they get a chance to see a selection of your products. This is an effective tool for acquiring new traffic, these new visitors can potentially turn into new customers. Not only do gift registries and wishlists help drive more sales, they are also effective for gaining customer loyalty. You will be able to offer them things that they normally would not have noticed. These features are useful for keeping your customers interested in your products and referring their friends. Ultimately you can use the information gathered from gift registries and wishlists to learn more information about your customers, their likes and dislikes. Find out which products are the most popular and which ones are worth promoting. Use these statistics to improve your online store and offer even more value to your customers.

Having an online store gift registry and online store wishlist is just the beginning. In order to transform it into a profitable tool, you must figure out creative ways to market it to your users. By helping your customers get the most out of these handy options, you help yourself by beating out your competitors. As an example, depending on the types of products you sell, your store gift registry will only appeal to a certain group of people. Figure out where they will typically go online to find what they're looking for. Participate in forums, create relationships with bloggers and join social networking groups that this type of shopper might belong to. An effective way to market your store wishlist feature is to teach your visitors about all of the wonderful things they can do with it, such as linking to their Facebook, posting it in connection with events on websites like Evite or get them to include it on Websites like Elfster over the holidays.






In order to have a well integrated online store gift registry or store wishlist for your e-commerce business is to have an ecommerce solution that has all the tools you need to make it work seamlessly with your online store. With the right tools, the customer can enjoy this feature without any added hassle and you can watch your sales increase without doing any extra work.

What you need is a full service all-in-one hosting, design, and marketing software made specifically for e-commerce businesses. One that lets you set up your store in minutes, and provides powerful tools to help with not only gift registries and wishlists, but also SEO, product marketing and mobile commerce. Check out the best possible e-commerce solutions available at http://www.makeanonlinestore.com and try them out yourself absolutely free, no credit card required!