Product RSS feeds are data feeds of products that are sold through online retailers. These kinds of feeds are used by both top search engines as well as product comparison search engines to help get more exposure for online products. Everytime you add a new product to your online store or change the details of a current product, product comparison and normal search engines will both be notified of the change. Consumers doing a search for a specific product will be able to find your product on the web. Chances are they will make a decision to buy from your online store even though they have never visited your store before, this is all thanks to product RSS feeds.
Content filled websites usually rank very high in major search engines, because they contain a lot of information which lets the search engines determine what they are all about and who their audience should be. E-commerce websites on the other hand are mostly filled with images, because a picture is worth a thousand words when it comes to selling online. There is not a whole lot for search engines to go by so e-commerce sites have a much harder time being found and crawled by them. When you submit product feeds, search engines are notified to crawl your product pages. In fact, they help to immediately alert the search engines that a new product is listed on your website or if changes are made to a product. A few search engines like Google even displays images of the product generated by the product feed on the first page of search results if the the user searches for a popular product name.
Product comparison engines also play an important role when it comes to marketing your products on the web. Price comparison websites use this technology to connect the users that are searching for products to buy and the e-commerce businesses selling them. It's a virtual product feed marketplace where consumers are actively searching for a product to buy at the best price, and online retailers are getting exposure to millions of online shoppers. There are a number of these web sites on the web, some are absolutely free while others are free to submit product feeds but require the online retailer to give up a percentage when a sale is made. These kinds of web sites are called CPC price comparison sites. They act like a major affiliate, getting paid a commission from thousands of e-commerce stores. Here is a list of some of the top price comparison sites:
- Yahoo Shopping
- Google Product Search
- Bizrate
- Pricegrabber
- Shopzilla
- Shopping
There are some major advantages of using product RSS besides the obvious. Here are just a few reasons why you should submit product feeds:
- Automatic updates of data feed
- Target audience are consumers rather than web surfers that are just looking for information on the web
- Do some price comparison research of your direct competitors through price comparison sites
- A few price comparison sites allow you to promote store discounts which will help you get even more traffic to your store
- Consumers that find your store because you have a certain product they want will likely check out your other products
- Conversion rates will likely go up, because it eliminates the unnecessary page views usually required to get to your product page
There is a bigger selection of price comparison sites and other places on the web that you can submit product feeds to. With the right product marketing software, you don't have to do all the work yourself. Use the automatic product RSS submission function provided by your e-commerce solution to actively promote your online store for you without going through all the trouble yourself.
What you need is a full service all-in-one hosting, design, and marketing software made specifically for e-commerce businesses. One that lets you set up your store in minutes, and provides powerful tools to help with not only product RSS submission, but also SEO, product marketing and mobile commerce. Check out the best possible e-commerce solutions available at http://www.makeanonlinestore.com and try them out yourself absolutely free, no credit card required!
